Arcelor Mittal webtv: Episode XI // The brand
- Author: arcelormittal [Go to Videoblog]
- Duration: 00:04:01
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Description:
Worldwide employees and management alike are waiting with bated breath: What will the new Arcelor Mittal brand look like? Worldwide employees and management alike are waiting with bated breath for [...]
Description:
Video added on: 05-29-2007 at 11:06:33 am
Categories: News
Keywords: industry steel arcelor mittal corporate performance culture business brand identity
Language: English
Shooting location: n/a
Video address: http://www.kewego.com/video/iLyROoaft6LC.html
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Worldwide employees and management alike are waiting with bated breath: What will the new Arcelor Mittal brand look like?
Worldwide employees and management alike are waiting with bated breath for the new Arcelor Mittal brand to be revealed. Inspired by Arcelor Mittal’s achievements and dreams, the energetic visual logo will symbolize the new brand’s values. By melting the predecessor companies’ cultures into one new unique identity, will the new brand be able to harness the strengths and obliterate the weaknesses, in order to fulfill its role as a change agent in the steel market?
Worldwide employees and management alike are waiting with bated breath for the new Arcelor Mittal brand to be revealed. Inspired by Arcelor Mittal’s achievements and dreams, the energetic visual logo will symbolize the new brand’s values. By melting the predecessor companies’ cultures into one new unique identity, will the new brand be able to harness the strengths and obliterate the weaknesses, in order to fulfill its role as a change agent in the steel market?
Video added on: 05-29-2007 at 11:06:33 am
Categories: News
Keywords: industry steel arcelor mittal corporate performance culture business brand identity
Language: English
Shooting location: n/a
Video address: http://www.kewego.com/video/iLyROoaft6LC.html
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