"I think people in the fashion industry take themselves so seriously and I wanted to make fun of that," smiles Elle Macpherson at the unconventional launch of her latest Intimates lingerie collection.[...]

"I think people in the fashion industry take themselves so seriously and I wanted to make fun of that," smiles Elle Macpherson at the unconventional launch of her latest Intimates lingerie collection. The supermodel chose a modern art gallery to display both the smalls and a host of mini art-exhibitions, including a portrait by Stella Vine (who last year painted a notorious picture of Kate Moss), and a few canvas imprints of, er, Elle's own body-parts dipped in paint: "I put on the underwear and sat on that," she laughs, pointing to one particular purple image.

Watch this video from Vogue TV of the launch of the new Elle MacPherson Intimates Lingerie range.